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Visitors Perspective
Visitors feel more comfortable knowing that a site's contents are safe and the web business will not suddenly shut down due to an unforeseen technical issue or mere human negligence. When visitors can see for themselves that the site is regularly backed up they feel more comfortable. They have the peace of mind that the web business is well run. For this reason, Backup Report contents are public and easily accessible by visitors and site owners alike. To see a site's Backup Report, a link must be followed to the Backup Report site which brings up the referring site's Backup Report.
Site Owners Perspective
Nearly all site owners do not have a way to regularly backup their sites. We pour an overwhelming amount of time creating, operating, and marketing our web sites. That asset, the time and resources that has been poured into it, needs to be protected. If not for your companies sake then for your customers sake.
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